Have a field day here telling your audience who you are, what you do, your story, your experience, you mission, your why, etc. This is a mini bio that can appear on any page. When you edit it one place, it will change everywhere it's displayed on the site, which means less work for you. Get specific and granular with the things that make you you. Paint the picture, invite them in, tell the story. You could also use this section as an introduction to a specific offering or for storytelling purposes, letting them know you understand where they've been and you have something that can help them get to where they want to go.

Add a little quippy title to give people an idea of who you are and what you're about